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This web site aerialworkscastlerock.com had the following in the homepage, "Its a great time to start AERIAL! Come try a class." Our analyzers noticed that the website stated " Check out more info under the Learn tab or go straight to our full calendar." The Website also said " Test us out FREE by enrolling in our Test Drive Tuesday Class. Happens on select Tuesdays 530 or 630pm. You must enroll online prior to class to get the discount. See the calendar for schedule. Come try a class! Use the coupon code TRYACLASS for 50 off the drop-in rate. Ages 12-17 upper level SLING Tuesdays 530pm-630pm." The website's header had fabric as the most important optimized keyword. It is followed by silks classes, castle rock, and circus which isn't as highly ranked as fabric. The next words aerialworkscastlerock.com used was trapeze. lyra was included but could not be seen by search parsers.